On Dasher on Dancer on Amazon and Target!
One of my favorite holiday movies is “Miracle on 34th Street” the classic, black and white, 1947 film starring Edmund Gwenn, Maureen O’Hara, Natalie Wood and John Payne (no remakes here). For those unfamiliar, the film’s plot revolves around the traditional Macy’s Santa Claus.
In one of the many scenes that takes place in Macy’s Winter Wonderland, a child asks for a very specific gift. The mother, chastising the Santa for promising the child his wish will come true says “Macy’s doesn’t have those, I’ve looked.”
The Santa then proceeds to inform her she can find them at another store, stating he goes through every store’s catalog and compiles their offerings so he knows where to send parents. This year it hit me: this Santa is a prototype Amazon.com.
Essentially, online retailers do the procurement work that you used to have to do in different malls, different cities and through catalogs. They do what was so revolutionary to fictional shoppers in 1947: aggregate product listings and specialized delivery.
Large e-commerce providers, such as Amazon and Alibaba, fully leverage the Internet of Things to ensure everyone’s holiday gift lists are fulfilled. These providers work with a detailed, online inventory of all available products. This includes products that they directly provide and products that are sourced by a network of partners.
Additionally, they coordinate with delivery companies to ensure that the products take the most effective route. This means leveraging data generated by trucking patterns, traffic flow and weather.
Combining all of these disparate operations under one umbrella, e-commerce giants can deliver a better variety, higher quality, consistent product offering while finding you the best price through the competition they foster. IoT operates in this same manner, monetizing data streams and operations to create a cohesive and efficient process that results in a quality product.
Even in 1947 fictional New York, the value of aggregated information was widely acknowledged. How will you help your organization embrace IoT in 2018? Contact our ClearObject team today to learn more.
Clare Maher is the Product Marketing Manager at ClearObject. A graduate of Saint Mary’s College (#gobelles), Clare can usually be found yelling at the screen during a Notre Dame game, quoting any film ever made or touring the Indy restaurant scene.