No Excuses: How Peloton is Making it Hard to Miss Workouts
There are few experiences I hate more than going to the gym. Don’t get me wrong, I love a good run, some lifting, a brisk spin on the bike or few minutes on a rower. What I despise is the fact that they are almost always crowded and I never have the time required to go through the process of driving there, getting in a solid workout and driving home. Even if I do have some time, forget trying to find a class the remotely suits my ever-changing schedule.
Sure, the mega gyms have a plethora of equipment and yes, there are some 24-hour gyms. Still, at the end of the day, you may not be able to find a class that you can attend regularly. You may not have the motivation to pack up and hit the gym if the only time you are free is 9pm.
Peloton recognized these issues and produced a solution: a self-contained, IoT enabled spin class studio. Peloton’s specific, tangible product is a spin bike, with a large touch screen attached to the front of the handlebars.
This screen is what makes this different from your typical stationary bike, the core offering of Peloton: giving you access to a variety of live or on demand spin classes, available anytime. The bike also provides in depth performance tracking and visualizes these advanced metrics for you on a personalized dashboard, all at the tip of your fingers.
Everything about this experience is personalized. You can customize what kind of instructor you have, your training style, and class duration. This brings the gym to your home, on your time. You can chat with an instructor or other riders from your screen, see the output of other “class attendees”, and track a personalized set of metrics over the course of your ride. Peloton not only provides the user with the benefits of your run of the mill spin class…it enhances the experience, providing you with real time data.
The Internet of Things allows for connections to be made from a spin studio in NYC to your home. IoT enables personalization and targeted use of sensors to get the information you need, when you need it. Peloton is using IoT to reimagine personal fitness. How will you leverage the power of IoT for your industry?
Clare Maher is the Product Marketing Manager at ClearObject. A graduate of Saint Mary’s College (#gobelles), Clare can usually be found yelling at the screen during a Notre Dame game, quoting any film ever made or touring the Indy restaurant scene.