Mirror Mirror on the Phone
The holiday season is upon us, and for many that means seasonal greeting cards, holiday parties and other events that call for your best looks.
If you are anything like me, these demands also come with a good hour of trying on every possible combination in your closet before beginning to question if you ever had any fashion sense at all.
With the Amazon Echo Look, you now have access to your own personal fashion assistant to ensure you put your best foot forward no matter the occasion. Fully integrated with Alexa, the Echo Look allows you to take full length photos and videos of your outfit. The Look’s hands free, LED lit camera ensures no more unflattering, poorly lit selfies must be sent to get your friend’s opinions on an outfit.
Paired with a mobile app, Look allows you to have a 360 view of your outfit, compile your favorites into a personal look book, and even share photos with friends to get feedback. The app comes with Style Check, a machine learning algorithm developed with advice from fashion specialists that will compare two looks and let you know which one looks best and why.
The Echo Look will also connect you to new brands and styles based on your fashion profile, making it easy to order new pieces on Amazon. It will analyze your style patterns to identify preferred colors and cuts, so you can better understand the gaps in your wardrobe.
The Amazon Echo Look is essentially creating an advanced, IoT “mirror” that comes with a personal assistant. Now, you can know what dress makes you the belle of the ball and what sweater makes you the warmest (and fairest) of them all.
The Echo Look transforms the way we think about fashion by taking a multi-step process dependent on trials and feedback, and distilling it into an easy to use, informative, data based application. How can you find a new approach to your business and create an engaging new product as a result?
Clare Maher is the Product Marketing Manager at ClearObject. A graduate of Saint Mary’s College (#gobelles), Clare can usually be found yelling at the screen during a Notre Dame game, quoting any film ever made or touring the Indy restaurant scene.